I watched in awe at the ease with which my 12 year-old daughter discovered the answer to a simple question I posed to her last night. “What was that song I used to play and sing all the time that you liked by Sarah McLachlan?” My daughter loves to sing– has since she was able to speak. I knew she would probably remember this song so I called her in to ask about it. I wasn’t surprised that she immediately started searching on her iPod Touch–first by name (“How do you spell McLachlan?”), then by album title (“Was it ‘Surfacing’?”). That was enough to get us to the song and I was happy.

Then she took it a step further and started playing a live version of Sarah singing that song.  I noted that this live version was different than the recorded one, so she switched and played that one for me.  It was then that the reality of her generation truly hit home for me. The go-to way to find information she needs is via the internet. It’s not just words and things are very easy to find. When I tried to explain how I had to work to find things when I was her age, she asked “A card catalog? What on earth is that?”

Times have certainly changed. We are a technologically multi-tiered culture. The newest generation has a fascination with social media; many people can’t live without text and the ability to view everything from a smart phone; yet there are still holdouts who are quite satisfied using a standard landline. Communicating information in a way that makes sense to those receiving it is more important than ever—that’s why One Call Now makes it easy for you to send messages to all the people that matter in your life—in a way that matters to them.